160 specific starting points
Buyers, workflows and narrow MVPs across 16 business categories. Use the library to find a problem you can investigate.
Go from “what should I build?” to a shortlist that fits your skills, a specific buyer to talk to, and a practical first experiment.
Real pages and a full brief. No email required.
Buyers, workflows and narrow MVPs across 16 business categories. Use the library to find a problem you can investigate.
Existing alternatives, source dates, a local angle, scope limits, price experiments and explicit continue-or-stop tests.
Excel and CSV files with all 160 ideas. Add evidence scores for buyer access, pain, delivery ability and commitment.
Interview questions, two outreach scripts, a paid-pilot proposal and a worked example. Copy and adapt the editable workbook.
These previews come from the delivered guide. The complete sample includes the distributor claim desk brief and a clearly labelled worked example.
This is an idea and validation kit. It does not include a ready-made SaaS codebase, verified revenue opportunities, buyer introductions or coaching. The complete sample shows the level of depth.
What to Build connects public product research with practical experiments for builders worldwide. This India edition kit’s ideas are editorial hypotheses. Research assistance is used in preparation; source links and assumptions are kept visible so you can check them.
One ZIP containing the 160-idea PDF with 15 deeper briefs and the validation workbook, an XLSX shortlist, a CSV copy, an editable Markdown workbook, and a start guide. The 15 briefs are included in the 160 ideas.
The radar and builder portfolios help you discover existing products. The kit is an original idea library with a structured shortlist and templates for testing your own opportunity. Read the complete sample to judge whether it adds enough value for you.
No. Ideas, proposed prices and India advantages are hypotheses. The deeper briefs link to existing software alternatives; those sources do not establish unmet demand. You still need buyer conversations and a concrete commitment.
You can use the research and manual-pilot templates without coding. Building software will need the relevant skills or help. The shortlist flags skills and integration considerations for the 15 deeper briefs.
No. It is the planned one-time price for the October 2026 edition. There is no recurring charge, coaching, source-code bundle or promise of future editions. Sales are currently closed.
After confirmed payment, the purchase page provides private downloads and an email carries your download link and payment reference. Download links expire within seven days; you can request a fresh link with your purchase email and payment reference. Keep the downloaded files for continued use.
Email hello@what2build.com with your payment reference. We will help with duplicate charges, missing or corrupt files, or an item materially different from its description. Read the purchase terms before buying.
Use the files personally or within your own working team. Please do not resell, upload publicly or redistribute the paid kit. The free sample can be shared by linking to this site.
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