FOUNDER FIELD GUIDES

Better questions. Better builds.

Practical notes for finding a recurring business problem, testing a solution with real buyers, and deciding what to build next.

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9 guides · Updated 2026-10-19

Illustration of a radar finding patterns in business workflow notes

Discovery 2026-10-19 How to find B2B SaaS problems worth solvingA research method for finding recurring buyer problems in launches, communities, and everyday workflows without mistaking a complaint for demand.Read guide

Illustration of separate pricing, sign-up, and revenue evidence cards

Evidence 2026-10-19 SaaS revenue signals: what a launch really provesLearn the difference between a price page, sign-ups, founder-reported MRR, and verified revenue when evaluating a new SaaS launch.Read guide

Illustration of one useful SaaS workflow emerging from a stack of product blocks

MVP design 2026-10-19 How to scope a B2B SaaS MVP for one weekCut a large SaaS idea down to one buyer, one workflow, one useful output, and a pilot you can test before building a platform.Read guide

Illustration of a community conversation becoming a testable SaaS problem statement

Problem research 2026-10-19 How to turn a Reddit complaint into a SaaS hypothesisUse a public complaint as a lead, verify the workflow with buyers, and respect source attribution and platform data rules.Read guide

Illustration of a SaaS validation checklist and customer conversation cards

India edition · Validation 2026-10-19 How to validate a SaaS idea in India in 48 hoursA practical two-day SaaS validation plan: choose one buyer, examine a real workflow, offer a manual pilot, and record a clear build decision.Read guide

Illustration of a four-part SaaS opportunity scorecard

India edition · Evaluation 2026-10-19 An India SaaS idea scorecard you can actually useScore a SaaS opportunity on buyer pain, distribution, monetization, and MVP ease, then use the score to choose what to validate next.Read guide

Illustration comparing three different ways a buyer solves a workflow problem

India edition · Market research 2026-10-19 How to research Indian SaaS competitors before buildingA practical competitor map for Indian SaaS founders that includes software, spreadsheets, agencies, and the buyer's decision process.Read guide

Illustration of founder outreach connecting to a small group of relevant buyers

India edition · Distribution 2026-10-19 How to find your first 10 B2B SaaS customers in IndiaA focused plan for founder-led outreach, buyer interviews, and paid pilots for a new India-focused B2B SaaS product.Read guide

Illustration of localized SaaS workflows connected across Indian buyer teams

India edition · India strategy 2026-10-19 An India-first SaaS localization checklistCheck whether language, communication, payments, approvals, and support truly change the product for a specific Indian buyer segment.Read guide

Our examples are product hypotheses, not evidence of verified demand. Use the linked research steps to test each opportunity.